How Brain Skills Learning Centre Grew Its Digital Presence
Online authority
through off-page SEO
Local presence
across trusted platforms
Social media with posters & videos
Google visibility
through Business Profile activity
“The digital marketing work has helped strengthen our online presence in Thanjavur. With regular social media content, off-page SEO and Google Business Profile activity, we are reaching more parents and building better local visibility”
— Brain Skills Learning Centre Team, Thanjavur
About Brain Skills Learning Centre
Brain Skills Learning Centre supports children and families through learning-focused programmes and educational services designed to improve skills, confidence and development.
With parents increasingly searching online for learning support and educational services, having a strong and consistent digital presence became an important part of reaching the right audience.
Prakan Digital Solutions worked on three key areas:
Google Business Profile
Off-Page SEO
Social Media Marketing
Building Better Visibility Across Search, Social Media and Local Platforms
Brain Skills Learning Centre needed stronger visibility beyond its website.
Build Relevant Backlinks
Create quality external links that support stronger online visibility and authority.
Improve Local Citation Coverage
Increase consistent business listings across trusted local and education-related directories.
Strengthen Thanjavur-Based Location Signals
Reinforce the centre’s connection with Thanjavur through local listings and location-focused activity.
Improve Social Media Visibility
Use regular posters and videos to keep the brand active, engaging and visible to parents.
Strengthen Google Business Profile Presence
Keep the profile updated with posts, visuals and service information to support local discovery.
Increase Brand Awareness
Build a stronger digital presence across search, social media and third-party platforms.
Our Digital Marketing Approach
Instead of focusing only on one platform, we created a combined strategy across search, social media and local visibility.
Building Authority Beyond the Website
We submitted relevant Right Medical Centre pages to selected social bookmarking platforms. This helped create additional external references to the website and supported wider content discovery.
The objective was to increase link diversity while creating more opportunities for users and search engines to discover the website.
Social Media Marketing
We created classified listings on suitable platforms to increase brand exposure and build additional external references.
The listings were written around relevant healthcare services rather than simply placing website links.
Google Business Profile Management
We kept the profile active with regular posts, service updates, educational content, promotional creatives and fresh visuals.
This helped strengthen local visibility, keep business information consistent and make the profile more engaging for parents searching on Google and Maps.
Content Creation Strategy
Awareness Content – Highlights learning challenges and available support.
Educational Content – Shares useful tips and learning guidance.
Service Content – Explains the centre’s key services.
Promotional Content – Encourages enquiries and action.
Engagement Content – Uses posters and videos to boost interaction.
Our Combined Strategy
Creating external signals, backlinks and citations to strengthen the brand’s presence beyond the website. Using posters and videos to improve brand awareness, engagement and communication with parents.
Maintaining an active local presence to improve visibility among people searching for learning support nearby.
A Stronger and More Consistent Digital Presence
Through consistent off-page SEO, social media marketing and Google Business Profile activity, Brain Skills Learning Centre developed a broader and more active presence across digital platforms.
Off-page SEO growth
Stronger Online Presence
Built backlinks, citations and external mentions across relevant platforms.
Local presence improved
Better Local Visibility
Strengthened business listings and local references across trusted directories.
Social Media Growth
Consistent Brand Activity
Regular posters and videos helped keep the brand active, engaging and visible.
Google Visibility Growing
Business Profile Strengthened
Regular Google Business Profile updates supported stronger local visibility in Thanjavur.
| Metric | Before | After |
|---|---|---|
| Domain authority | DA 2 | DA 14 |
| Spam score | 15 (high risk) | 4 (low risk) |
| Home visit ranking — Rugby | Not found | Appearing in results |
| Google Business Profile | Under-optimised | Optimised, map pack |
| New users | Flat/minimal | Growing month on month |
| Location pages | None | Multiple pages live |
| Analytics tracking | Not configured | GA4 + GTM live |
| GSC errors | Multiple issues | All resolved |
Want results like these?
Whether you run a learning centre, training institute or education business, the right digital marketing strategy can strengthen your visibility, engagement and local presence.