How K 7 Physiotherapy went from invisible to page one

We began with in-depth keyword research to identify the highest-value, lowest-competition search terms relevant to physiotherapy in Rugby and surrounding Warwickshire. This formed the foundation of every content and on-page decision that followed.

One of K7’s biggest differentiators — home visit physiotherapy — was completely unranked. We built a dedicated content and on-page strategy specifically targeting “physiotherapy home visit Rugby” and related terms. Today, K 7 Physiotherapy is found in search results for these high-intent queries.

We systematically optimised every key page on the website — rewriting title tags, meta descriptions, heading structures, internal linking, image alt text, and implementing schema markup to improve both relevance and crawlability.

Existing page content was rewritten with a patient-first approach, using targeted keywords naturally and structuring information to match what local searchers are actually looking for.

To capture area-specific searches across Rugby and Warwickshire, we created dedicated location landing pages. These pages now rank for searches tied to specific towns and neighbourhoods, significantly broadening K7’s local footprint.

We fully optimised K 7 Physiotherapy’s Google Business Profile — adding services, uploading photos, setting up Q&As, and maintaining regular posts. This directly contributed to improved map pack visibility for local searches.

We built a clean, relevant backlink profile through strategic outreach and placements on healthcare directories and local business listings. This was the primary driver behind taking the Domain Authority from 2 to 14.

We identified and disavowed toxic and spammy backlinks that were dragging down the site’s credibility. The spam score dropped from 15 — a high-risk level — down to 4, a healthy low-risk level.

We created and published regular branded social media posts to build awareness of K 7 Physiotherapy among Rugby residents, supporting both direct traffic and brand search growth.

Before our engagement, there was no reliable analytics in place. We implemented Google Analytics 4 and Google Tag Manager from scratch, giving the client full visibility into traffic sources, user behaviour, and conversion activity.

A thorough Google Search Console audit revealed multiple crawl errors, indexation issues, and mobile usability flags. Every issue was identified, prioritised, and resolved — giving the site a clean technical foundation for growth.