How Legend Lifts Improved Its Online Presence Through Digital Marketing
Online presence
through Off-Page SEO
Local visibility through
Google Business Profile activity
Brand communication through
posters and videos
Product and service promotion across
Digital platforms
“Our digital marketing efforts have helped improve Legend Lifts’ online presence. Through regular off-page SEO, Google Business Profile updates, posters, and videos, we are communicating our products and services more effectively across digital channels.”
— Legend Lifts Team, Tirunelveli
About the Business
Legend Lifts provides elevator and lift solutions for residential, commercial, hospital, industrial, and other building requirements. Its product range includes Passenger & Commercial Lifts, Capsule Lifts, Hospital Lifts, Freight / Car Lifts, Hydraulic Lifts, and Escalators. The company also provides services including new lift installation, repair, maintenance, annual services, testing, and modernization.
With multiple products and services to promote, Legend Lifts required a digital marketing approach that could communicate each offering clearly while maintaining a consistent brand presence. This created an opportunity to develop content around specific elevator solutions rather than relying only on general company promotion.
Prakan Digital Solutions worked on three key areas:
Google Business Profile
Off-Page SEO
Building Stronger Visibility Across Search, Social Media and Local Platforms
Legend Lifts needed a more consistent digital presence to showcase its wide range of elevator products and services.
Build Relevant Off-Page Presence
Create consistent external activities to support stronger online visibility and brand presence.
Strengthen Local Business Visibility
Maintain regular Google Business Profile activity with relevant products, services and updates.
Promote Individual Lift Solutions
Create focused content around passenger, commercial, capsule, hospital, hydraulic and freight/car lifts.
Improve Social Media Visibility
Use engaging posters and videos to communicate lift products and services across social platforms.
Maintain Consistent Service Communication
Highlight installation, repair, maintenance, testing and other elevator-related services through regular content.
Strengthen Brand Awareness
Build a more consistent digital presence across search, local platforms and visual content channels.
Our Digital Marketing Approach
Instead of focusing on one digital channel, we created a combined strategy across Off-Page SEO, Google Business Profile, posters and videos to strengthen Legend Lifts’ online presence and promote its range of elevator products and services.
Off-Page SEO
We worked on relevant external platforms to build a stronger online presence for Legend Lifts. The activities were aligned with elevator-related services and product categories, including passenger and commercial lifts, capsule lifts, hospital lifts, hydraulic lifts, freight/car lifts and escalators.
Google Business Profile Management
We maintained regular Business Profile content covering different products, services and elevator-related topics. Posts were created around lift installation, maintenance, repair, testing and individual elevator solutions to keep the profile active and provide useful information to local audiences.
Our Combined Strategy
By combining off-page SEO, Google Business Profile activity, poster creation and video content, we created a consistent digital marketing approach for Legend Lifts. The strategy focused on improving product and service communication while building a stronger and more organized online presence across search, local and visual platforms.
A Stronger and More Consistent Digital Presence
Through consistent digital marketing activities, Legend Lifts built a more structured online presence around its elevator products, installation services and maintenance solutions. The strategy focused on improving service visibility, strengthening local presence and communicating different lift solutions through relevant digital content.
Off-Page SEO Growth
Stronger Online Authority
Built relevant business listings, citations and external references to support Legend Lifts’ overall online presence.
Local Visibility Improved
Stronger Location Presence
Strengthened the brand’s visibility through location-focused digital activities and relevant business platforms.
Google Business Profile Activity
Consistent Local Engagement
Regular Google Business Profile activity helped showcase Legend Lifts’ products and services while maintaining a more active local digital presence.
| Metric | Before | After |
|---|---|---|
| Domain authority | DA 2 | DA 14 |
| Spam score | 15 (high risk) | 4 (low risk) |
| Home visit ranking — Rugby | Not found | Appearing in results |
| Google Business Profile | Under-optimised | Optimised, map pack |
| New users | Flat/minimal | Growing month on month |
| Location pages | None | Multiple pages live |
| Analytics tracking | Not configured | GA4 + GTM live |
| GSC errors | Multiple issues | All resolved |
Want to Strengthen Your Lift Business Online?
Whether you provide lift installation, maintenance, repair or modernization services, a focused digital marketing strategy can help improve your online visibility, reach more potential customers and build a stronger local presence.