Full Service Digital Marketing Agency
SEO & Digital Marketing Case Study

How Right Medical Centre Improved Its Online Presence Through Off-Page SEO

How Prakan Digital Solutions helped Right Medical Centre strengthen its online presence, build local relevance and improve brand visibility through consistent off-page SEO activities.
Stronger

Online authority
through off-page SEO

Improved

Local citations
across trusted platforms

Visible

Sharjah presence
in local searches

Growing

Referral traffic
from external sources

“The off-page SEO work has helped strengthen our online presence across Sharjah. We now have better visibility through citations, backlinks, local listings and map-based signals, supporting stronger long-term search visibility.”

— Right Medical Centre Team, Sharjah
About the Client

About Right Medical Centre

Right Medical Centre is a healthcare provider in Sharjah offering a range of medical services to patients across the local community.

With growing competition among medical centres and clinics in Sharjah, strengthening external online signals became important for supporting the centre’s overall digital visibility.

Prakan Digital Solutions worked specifically on off-page SEO activities to improve the brand’s presence across third-party platforms and strengthen local search relevance.

The Challenge

Improving External Visibility in a Competitive Healthcare Market

Right Medical Centre had an established website and healthcare presence, but there was an opportunity to improve how widely the brand appeared across external platforms.

1

Increase Online Brand Mentions

Build stronger awareness of Right Medical Centre across relevant platforms.

2

Strengthen Sharjah Location Signals

Reinforce Right Medical Centre’s connection with Sharjah-based searches.

3

Build Relevant Backlinks

Reinforce the connection between Right Medical Centre and its target location in Sharjah.

4

Improve referral visibility

Create more opportunities for users to discover and visit the website through external platforms.

5

Improve local citation coverage

Increase consistent business listings across trusted local and industry directories.

6

Support long-term organic search performance

Build a stronger off-page foundation that can contribute to sustainable search visibility over time.

Our Off-Page SEO Strategy

We used a combination of off-page SEO activities designed to improve Right Medical Centre’s authority, discoverability and local relevance.

Social Bookmarking

We submitted relevant Right Medical Centre pages to selected social bookmarking platforms. This helped create additional external references to the website and supported wider content discovery.
The objective was to increase link diversity while creating more opportunities for users and search engines to discover the website.

Classified Ad Submissions

We created classified listings on suitable platforms to increase brand exposure and build additional external references.
The listings were written around relevant healthcare services rather than simply placing website links.

Article Submissions

We created and published healthcare-related articles on selected third-party platforms.
The articles provided useful information while naturally mentioning Right Medical Centre and linking back to relevant website pages.
Article topics were aligned with healthcare services and patient search interests.
This activity helped create more contextual backlinks compared with simple directory or bookmarking links.

Pinterest Post Promotion

Pinterest was also used as part of the off-page content promotion strategy.
We created and published healthcare-related visual posts linking back to relevant Right Medical Centre pages.
It also helped expand the brand’s presence beyond traditional business directories.

Google Maps Pin-Point Activity

Local visibility was especially important because Right Medical Centre serves patients in Sharjah.
We worked on Google Maps-related pin-point/location activities to strengthen geographic relevance around the business.
The objective was to improve external location signals connecting Right Medical Centre with:
Sharjah, UAE
This supported the wider local SEO strategy by creating stronger geographic references around the medical centre.

The results

Building a Stronger External Digital Footprint

Through ongoing off-page SEO activity, Right Medical Centre developed a broader presence across external websites and platforms.

Off-page SEO growth

Stronger Authority

Built a broader backlink and citation profile across relevant platforms.

Local presence improved

Better Citations

Strengthened business listings and local references across trusted directories.

Sharjah Visibility

Local signals strengthened

Improved geographic relevance through citations and Google Maps pin-point activity.

Growing Reach

Referral visibility improved

Increased brand exposure through articles, classified ads, bookmarking and Pinterest promotion.

MetricBeforeAfter
Domain authorityDA 2DA 14
Spam score15 (high risk)4 (low risk)
Home visit ranking — RugbyNot foundAppearing in results
Google Business ProfileUnder-optimisedOptimised, map pack
New usersFlat/minimalGrowing month on month
Location pagesNoneMultiple pages live
Analytics trackingNot configuredGA4 + GTM live
GSC errorsMultiple issuesAll resolved

Want results like these?

Whether you’re a medical centre, clinic or local healthcare provider, the right off-page SEO strategy can strengthen your visibility and online presence.