How Prasartech Grew Its Search Visibility With Prakan Digital Solutions
Domain Authority Growth
Spam Score — Low Risk
GMB Interactions from Search
Organic Clicks / Impressions
“Before working with Prakan, we were doing solid work with students but almost invisible online. Now when someone in Thanjavur searches for AI courses or project training, they actually find us.”
— Prasartech Team
Prasartech
Prasartech is a Thanjavur-based training and project center supporting engineering and school students with AI courses, embedded systems, physics projects, internship programmes, and industrial training — helping students build real, guided project experience alongside their studies.
Strong training programmes that nobody could find online
Prasartech had solid courses and project guidance to offer, but almost no structured digital presence to bring students to them.
Low visibility for core course searches
Despite offering AI courses, project training, and internships, Prasartech wasn’t showing up for the searches students and parents in Thanjavur were actually making.
No structured website foundation
The site wasn’t built around dedicated pages for each course, programme, or project category — limiting what could rank at all.
Google Business Profile under-optimised
The profile wasn’t fully set up to capture local “near me” and course-related searches, missing map-pack visibility.
Thin, unoptimised page content
Existing pages weren’t structured around the keywords students were searching for, limiting both rankings and clarity for visitors.
No social media support for search visibility
Social channels weren’t active in a way that reinforced brand searches or supported traffic to the website.
A full-stack SEO and digital marketing rebuild
Prakan Digital Solutions built Prasartech’s digital presence from the ground up — website, content, off-page authority, local listing, and social — all working toward the same goal.
Website creation
Built a structured, SEO-ready website from scratch, with dedicated pages for each course, programme, and project category Prasartech offers.
Keyword-led page structure
Pages built around real search terms — AI courses in Thanjavur, physics projects, internship programmes, industrial training, and school project guidance.
Continuous content optimisation
Ongoing updates to page content, titles, and descriptions based on search performance data from Search Console.
Off-page activities & authority building
Backlink outreach and listings that grew domain authority by 7 points over the engagement.
Spam score reduction
Identified and removed low-quality links, bringing the site’s spam score down to 1 — a low-risk profile.
Google Business Profile (GMB) optimisation
Fully set up and maintained the profile — services, photos, posts, and Q&As — contributing to a 57% increase in interactions from search.
Social media optimisation
Built out and maintained social channels to support brand visibility and reinforce search and direct traffic.
Analytics & tracking
Ongoing monitoring through Google Search Console and Analytics to guide every decision with real data.
Higher authority, growing traffic, and real local visibility
A full-stack SEO and local marketing strategy focused on the searches that mattered most to Prasartech’s students and parents.
DA → +7
Domain authority growth
Growth in site authority
1
Spam Score
Low-risk, fully optimised
+57%
GMB Interactions
From search
↑ 2,159
Business Profile Views
57% via Google Search
| Metric | Result |
|---|---|
| Domain authority | Increased by 7 points |
| Spam score | Reduced to 1 — low risk |
| Organic Clicks | 875 (tracked period, Search Console) |
| Organic Impressions | 18.8K (tracked period, Search Console) |
| Average CTR | 4.6% |
| Average Position | 7.7 |
| Business Profile Views | 2,159 total |
| Lead Quality | Higher-intent enquiries from course and programme searches |
Want Results Like These?
Whether you’re a training center, clinic, or local business, the right digital strategy makes all the difference. Let’s talk.